Small Business Marketing Surveys

  • October 7, 2015
  • 4:30 PM - 6:30 CST
  • Wintrust Hall (9th Floor)
  • Janet Deatherage, Jdeathe@luc.edu
  • $25/$40
  • Public and Loyola students, faculty, and staff
     Open to the public.
  • https://www.chicagolandchamber.org/Events/EventDetails.aspx?MeetingId={A20FBE27-7B3F-E511-90F1-0050569142AF}
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  • Details

    Crain's Small Business Week - Marketing Surveys: Strategies and Significance for Small Businesses

    Surveys are an integral piece of market research and can be used to understand and predict customer behavior; however, a survey is only as good as the data it collects. Asking the right questions is both an art and a science. Learn best practices from the experts to generate meaningful market research with your next survey.

    Special Guest: Chicago Treasurer Kurt Summers

    Panelists:
    Dr. Alex Krasnikov, Quinlan School of Business
    Jaime Martinez Del Rio, Business Advisor, Goldman Sachs 10,000 Small Businesses
    Nancy Schuetz, Managing Director, Mettacite
    Vivek Saran, Senior Vice President, Director of Customer Experience, MARC USA

    Moderator: Catherine Jones, Director of Executive Education, Loyola University